Quick answer
An accounting or financial services website should cost $499–$1,499, not $6,000. A professional five-page site with SEO setup starts at $499; firms wanting the site to actively build credibility and capture qualified enquiries choose the $1,499 Business tier with local SEO structure included.
Nobody urgently Googles an accountant the way they Google an emergency plumber — this is a slower, trust-led decision, and the website has to carry that weight. Here's what we've learned building for this category, and what we actually charge.
- Credibility-first design — clear qualifications, experience and areas of practice matter more here than flashy visuals, because this is a trust-led decision, not an impulse one.
- A structured enquiry path rather than one generic contact form — tax, bookkeeping, wealth management and financial planning are different conversations with different information needs.
- Clear, plain-English explanations of services — this audience is often not financially literate in the jargon of the industry, and a site that talks over their head loses the enquiry.
- Team bios and real photos build meaningfully more trust than stock imagery — people want to know who they'd actually be working with before they call.
- Compliance-conscious language — we build the structure and content; specific regulatory disclosures should always go through your compliance function or licensee.
We built the site for Wealth Square Accountants, a wealth management and financial planning platform with lead capture built in. It's our one documented client in this category so far — we'd rather tell you that honestly than pretend to a track record we don't yet have.
| Starter $499 | Business $1,499 | Growth $2,999 | |
|---|---|---|---|
| Pages | 5 | 8–10 | 12–20 |
| Best for | Looking professional online | Actively building credibility & leads | Multiple service lines / locations |
| Structured enquiry path | — | Included | Included |
| Team bios & credentials pages | Basic | Included | Included |
| Local SEO structure | — | Included | Included + suburb pages |
| Timeline | ~10 business days | 3 weeks | 4–5 weeks |
Full details and inclusions are on our pricing page.
- No team bios or credentials visible — a trust-led decision with no faces or qualifications shown.
- One generic contact form for tax, bookkeeping, wealth management and planning enquiries alike.
- Jargon-heavy copy written for other accountants, not for the client trying to understand their options.
- Stock photos of handshakes and calculators instead of your actual team.
- No mention of local SEO at all, when most clients still search locally for a firm they can meet in person.
Yes — Wealth Square Accountants, a wealth management and financial planning platform with lead capture built in, is a real client site. It's our one documented client in this category so far, and we'd rather say that plainly than overstate our track record.
This is a category people choose on trust and credibility, not price or speed. Nobody urgently Googles an accountant the way they Google an emergency plumber — the site's job is to build confidence over a longer, more considered decision, which changes what belongs on the homepage and how the enquiry path is structured.
For Wealth Square, that meant a structured enquiry path suited to a considered financial decision — not a single generic contact form, but a path that lets a prospective client indicate what they need (tax, wealth management, planning) before they commit to a call.
We build the site and structure; specific regulatory wording (AFSL disclosures, financial services guides) should always be reviewed by your compliance function or licensee — we're not a substitute for that, and we'll say so directly rather than guess at compliance language.
A Starter site (five pages, $499) is usually live within 10 business days. Firms wanting the site to actively build credibility and generate qualified enquiries — not just look professional — typically choose the $1,499 Business tier.
Ready for a website that builds trust before the first meeting?
Tell us about your firm and services. We'll tell you honestly which package fits, and send a fixed-price quote within two business days.