Quick answer
An electrician or solar installer website should cost $499–$1,499, not $6,000. A professional five-page site with SEO setup starts at $499; businesses wanting active local search visibility choose the $1,499 Business tier with local SEO structure and Google Business Profile setup included.
Whether you handle emergency call-outs, scheduled installs, or solar and battery quotes, the website needs to answer a different question depending on which one someone is searching for. Here's what we've learned building for this trade, and what we actually charge.
- Licence numbers and safety certifications need to be visible early — customers actively check before calling an electrician, more than almost any other trade.
- Emergency electrical searches need click-to-call as the first and only real action on the page — nobody with a tripped switchboard is filling out a long form.
- Solar and battery enquiries are a considered purchase — panel options, rebate information and a proper quote form matter more here than for reactive electrical work.
- Google Business Profile and the local map pack often decide who gets the emergency call-out, not the website alone.
- Real job photos — switchboards, solar installs, battery setups — build more trust than stock imagery in a trade where safety is the whole sell.
We built the site for Bright Energy Group, an electrical, solar and battery installation business, structured for local trade leads. It's our one documented client in this category so far — we'd rather tell you that honestly than pretend to a track record we don't yet have.
| Starter $499 | Business $1,499 | Growth $2,999 | |
|---|---|---|---|
| Pages | 5 | 8–10 | 12–20 |
| Best for | Looking legitimate for referrals | Actively generating new enquiries | Competing for rankings across service areas |
| Emergency click-to-call priority | Included | Included, optimised placement | Included, optimised placement |
| Google Business Profile setup | — | Included | Included |
| Local SEO structure | — | Included | Included + suburb pages |
| Timeline | ~10 business days | 3 weeks | 4–5 weeks |
Full details and inclusions are on our pricing page.
- No licence number or certification mentioned anywhere on the site.
- No click-to-call priority for emergency electrical searches — just a contact form.
- Solar and electrical enquiries funnelled into one generic form with no distinction.
- No mention of Google Business Profile, when the map pack often decides emergency call-outs.
- Stock photos of switchboards and panels instead of your own completed jobs.
Yes — Bright Energy Group, an electrical, solar and battery installation business, is a real client site we've built for local trade leads. It's one client, not a claimed specialism across the category, and we'll tell you that plainly rather than overstate our track record here.
Licensing and safety credentials carry more weight in this trade than most — customers are actively looking for licence numbers and certifications before they'll call, and for solar specifically, rebate and battery information often needs its own space rather than being buried in a general services page.
They're different conversations. An electrical emergency needs click-to-call as the first and only real option on the page. A solar quote is a considered purchase — customers want to see panel/battery options, rebate info and a proper quote form before they call, so we structure the two paths differently rather than funnelling both into one generic enquiry box.
Yes, from the Business tier up. For emergency electrical searches especially, the map pack is often where the job is won or lost — correct categories, service areas and an active review process are core to how we set it up.
A Starter site (five pages, $499) is usually live within 10 business days. Most electricians and solar installers wanting the site to actively generate leads — not just look legitimate — choose the $1,499 Business tier with local SEO structure and Google Business Profile setup included.
Ready for a website built for how these searches actually work?
Tell us about your business and service area. We'll tell you honestly which package fits, and send a fixed-price quote within two business days.