Case Study
VenueGlide — Custom software Case Study
#1 on Google for "indoor cricket booking software Melbourne"
Client
VenueGlide
Location
Australia · Melbourne
Industry
Sports venue management software (SaaS)
Services
Custom software, Web design, SEO, Branding & marketing
Indoor cricket centres, padel clubs, tennis facilities and multi-sport venues were running on a patchwork of spreadsheets, paper waivers and disconnected booking, POS and payment tools — nothing designed for how a sports venue actually operates day to day, and nothing that showed up when a venue owner searched for a real solution.
- Designed and built VenueGlide OS from the ground up — brand, product and platform — as a custom web application, not a templated booking plugin
- Built the full feature set a sports venue actually needs: real-time court/lane booking, membership and recurring direct-debit billing, point-of-sale, coaching and academy management, customer CRM, and business reporting
- Integrated Stripe for payments, Xero for accounting, and Igloo smart-lock hardware for staffless, booking-window-based venue access
- Launched CrickZilla — a Melbourne indoor cricket and VR entertainment centre — as one of the platform's first live venues, running its lane, box cricket, coaching and VR bookings on VenueGlide
- Built and optimised the marketing site and SEO structure around how venue owners actually search — by sport, by feature and by location
“We're extremely happy with the work done by our website and digital development team for CrickZilla. They delivered a professional, modern and very user-friendly system — their technical proficiency, attention to detail and willingness to adapt made the entire process very easy for us.”
VenueGlide now ranks #1 on Google for "indoor cricket booking software Melbourne" and lands on page one nationally for the broader "indoor cricket booking software Australia" search — with CrickZilla live on the platform as the first documented customer.
Related services
Ready to start?
Book a free thirty-minute call. We'll look at your current site and top competitors, tell you which package actually fits, and send a fixed-price quote within two business days.
